2027 planner for creators and sellers
Social media calendar 2027 for India
See where the festivals of 2027 bunch up, and shoot in batches before each crowded stretch.
Dates checked against Drik Panchang and the Government of India holiday list. Moon based dates can shift by a day.
Dates to plan for
| Date | Day |
|---|---|
| 1 Jan 2027 | New Year's Day |
| 12 Jan 2027 | National Youth Day |
| 14 Jan 2027 * | Lohri |
| 15 Jan 2027 * | Makar Sankranti |
| 15 Jan 2027 | Pongal |
| 15 Jan 2027 * | Guru Gobind Singh Jayanti |
| 26 Jan 2027 | Republic Day |
| 11 Feb 2027 * | Vasant Panchami |
| 14 Feb 2027 | Valentine's Day |
| 6 Mar 2027 * | Maha Shivratri |
| 8 Mar 2027 | International Women's Day |
| 10 Mar 2027 * | Eid al-Fitr |
| 22 Mar 2027 * | Holi |
| 26 Mar 2027 | Good Friday |
| 28 Mar 2027 | Easter |
| 7 Apr 2027 * | Gudi Padwa |
| 7 Apr 2027 * | Ugadi |
| 7 Apr 2027 * | Chaitra Navratri begins |
| 14 Apr 2027 | Baisakhi |
| 14 Apr 2027 | Ambedkar Jayanti |
| 15 Apr 2027 * | Ram Navami |
| 15 Apr 2027 | Bohag Bihu |
| 15 Apr 2027 | Poila Boishakh |
| 19 Apr 2027 * | Mahavir Jayanti |
| 20 Apr 2027 * | Hanuman Jayanti |
| 9 May 2027 * | Akshaya Tritiya |
| 9 May 2027 | Mother's Day |
| 17 May 2027 * | Eid al-Adha |
| 20 May 2027 * | Buddha Purnima |
| 20 Jun 2027 | Father's Day |
| 21 Jun 2027 | International Yoga Day |
| 5 Jul 2027 * | Rath Yatra |
| 18 Jul 2027 * | Guru Purnima |
| 1 Aug 2027 | Friendship Day |
| 4 Aug 2027 * | Hariyali Teej |
| 15 Aug 2027 | Independence Day |
| 17 Aug 2027 * | Raksha Bandhan |
| 25 Aug 2027 * | Janmashtami |
| 3 Sep 2027 * | Hartalika Teej |
| 4 Sep 2027 * | Ganesh Chaturthi |
| 5 Sep 2027 | Teachers' Day |
| 12 Sep 2027 * | Onam |
| 14 Sep 2027 | Hindi Diwas |
| 14 Sep 2027 * | Ganesh Visarjan |
| 16 Sep 2027 * | Pitru Paksha begins |
| 29 Sep 2027 * | Pitru Paksha ends |
| 30 Sep 2027 * | Sharad Navratri begins |
| 2 Oct 2027 | Gandhi Jayanti |
| 7 Oct 2027 * | Durga Ashtami |
| 8 Oct 2027 * | Maha Navami |
| 9 Oct 2027 * | Dussehra |
| 18 Oct 2027 * | Karva Chauth |
| 22 Oct 2027 * | Ahoi Ashtami |
| 27 Oct 2027 * | Dhanteras |
| 28 Oct 2027 * | Naraka Chaturdashi |
| 29 Oct 2027 * | Diwali |
| 30 Oct 2027 * | Govardhan Puja |
| 31 Oct 2027 * | Bhai Dooj |
| 4 Nov 2027 * | Chhath Puja |
| 14 Nov 2027 | Children's Day |
| 14 Nov 2027 * | Guru Nanak Jayanti |
| 25 Dec 2027 | Christmas |
* These dates follow the moon or differ between calendars, so they can shift by a day. Check a local calendar before you schedule.
The 2027 social media calendar for India has four crowded stretches: March, April, late August to mid September, and October. If you make content in batches before each one, you avoid a last minute rush. The table lists the dates. Here is how to plan around them.
What is different in 2027
- Diwali comes about ten days earlier than in 2026. It falls in late October, so move your whole festive plan up.
- Eid al-Fitr and Holi are both in March. They are different moods for different audiences, so plan two separate campaigns.
- Independence Day and Raksha Bandhan are days apart. Sellers can stock one gifting range and run two separate messages.
- Pitru Paksha ends just before Navratri. Some families hold off on new purchases in this period, so you may want to time launches around it. Know your audience.
- October is packed. Dussehra, Karva Chauth, Dhanteras, Diwali and Bhai Dooj all fall in one month, so finish creative work before it begins.
Batch plan by quarter
| Shoot in | For | Creators | Sellers |
|---|---|---|---|
| December | January to March | New year goals, Holi colour reels | Winter clearance, Holi and Eid gift sets |
| March | April to June | Regional new year stories, mother and father stories | Summer range, jewellery, regional language ads |
| June | July to September | Rakhi, freedom and Ganesh home decor series | Rakhi hampers, Onam and school ranges |
| August | October to December | Navratri outfits, Diwali home tours, year in review | Diwali catalogue, gifting, wedding looks |
How far ahead to start
- Creators: plan a whole stretch four weeks ahead, and script each post two weeks before it goes out.
- Sellers: start eight weeks before a crowded stretch. For Diwali 2027, begin in August, because stock, photos and listings take longer than posts.
- Sale seasons: marketplaces usually run sales around Republic Day, Independence Day and the festive months. Their 2027 dates are not out, so we do not list them. Watch your seller portal.
Tools for your batches
Make listing images with AI product photography, build ranges in the product catalogue maker and test openings in the hook generator.
Questions
When should I start planning for 2027?
Now. Mark your four crowded stretches first, then fill in posts one quarter at a time.
Why do some 2027 dates differ between sites?
Panchangs calculate from local sunrise, and holiday lists can differ from them. We show Drik Panchang's New Delhi date. Check your local panchang before you schedule.
Will Eid dates change?
They can, because Eid depends on moon sighting. Keep your post ready and publish once the sighting is announced.
Are sale dates included?
No. We only list dates we could confirm, and marketplaces announce theirs close to each sale.
Next steps in the workflow
Start your 2027 plan today
Map one crowded stretch and write your first batch of posts.
Open Content Calendar