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Creator Studio

AI Influencer

Create a person once, lock the identity, then make talking videos with the same face, voice and looks.

This page shows you how to create your own influencer, lock the identity and make the first video.

What it does

AI Influencer gives you one person you can use again and again. You build the person once. Every video after that keeps the same face, voice and body, and you only choose the look, the place and what happens.

Each influencer has their own page with looks, locations, videos and drafts, so all the work for one person stays together.

When to use it

  • You post often and want one recognisable face for a page or a brand.
  • You want product videos where the same person holds, shows and talks about your product.
  • You want to make videos in Hindi, English or Hinglish without a shoot.

For a one off talking video from a single photo, Avatar is quicker.

Step by step

Create the person

  1. In the menu, open AI Influencer. You see your influencers and the ready ones, marked Default, in one list. The filters above the list show only what someone on the list has.
  2. Press Add influencer. The first time, read the notice, tick I agree and press Accept.
  3. Choose how to start, type a name, and press Create influencer.
  4. Work through the four tabs. The number on each tab turns into a tick when that step is done.
TabWhat you do
StartCheck the way you started, the name and the category, then press Save and continue
Character SheetMake or upload the sheet. Keep the panels you like, then approve it
VoicePick a voice from the library, create one from words, or clone one you have the right to use
Test and lockPress Make the identity, then Run the test grid. The grid makes 12 new shots and checks each one against the identity

When enough shots pass, you see Identity locked and you can make videos.

Screenshot coming soon
The influencer page with Overview, Gallery, Looks, Get Ready, Locations and Ready to Shoot

Use a Default influencer

A card marked Default is ready to use now. Open it and make videos straight away. It is read only, so press Duplicate to yours to change the looks or voice.

Give the person a look

  1. On the influencer page, open Get Ready.
  2. Tap items to put them in the look. Use Upload for your own, or press Use on anything under From the shop.
  3. Press Create look. The look shows under Looks when its picture is ready.
  4. On Looks, press Use it.

Ready looks are full outfits that are already put together, so they are the fastest way to start.

Make the video

  1. On the influencer page, press Create video. It shows once the identity is locked.
  2. In the scene box, type what happens. Name a place in it, such as "on Marine Drive at sunset", and the place is picked for you.
  3. Press Get Ready. Pick the look, then a place under Location or Ready places.
  4. Press Action if you want something other than Talk naturally to camera. If the action needs a product, add it there.
  5. Press Script and voice, then type what the person says, or press Create script.
  6. Press First frame. When the picture is ready, press Use this. You can also press Use my picture to start from your own.
  7. Check the number on Make video, then press it.

The page then opens In progress. You can leave it. The video keeps going and lands in your Library.

Screenshot coming soon
Create video with the scene box, the option chips, the first frame and the Make video button

The new Create video page

Some accounts already see Create video in the same design as ReCreate. It works the same way, with everything in one box:

  1. Her videos fill the page, newest first. Drafts next to Videos lists what you saved with Save draft.
  2. The box at the bottom holds First frame, Model, Cloth, Product and Background. Each one opens Assets on its own tab. First frame uses a picture of yours as the frame, free. A cloth that is not one of her looks goes to her wardrobe, ready for Create look.
  3. Type what happens in the words box. AI Polish makes the words better.
  4. The shape button sets the frame's shape, its quality and, for a talking video, the video's quality. Each choice shows its price.
  5. Press Direction for every other option. It has two tabs:
  6. Model: the model, her looks, the product, Ready to Shoot, the place, the action, the mood, how she handles the product, expression, body movement, hand gestures, the camera frame, makeup and beats.
  7. Voice and Script: her voice, the language and the script, with Brainstorm ideas and Create script.
  8. Press First frame. Kriti works in the feed, then the frame shows with In use on it. Tap a frame for Use as frame or New take.
  9. Make video shows the full price. Press it, and the video joins the feed. The box keeps every choice, so you can change one thing and press again. Each press is a new video and a new charge.

Tap a finished video to watch it. Reuse puts its choices back in the box. A video that did not finish says so in the feed, with your credits back, and Reuse loads its choices.

Every option explained

Ways to start

OptionWhat you need
Build from scratchNothing. Pick the face, hair, eyes and body
From photosUp to 30 photos of one person
From one imageOne clear picture of the face
From a sheetA character sheet you already have

With From photos, you must confirm the photos are yours or that you have clear permission from the person in them.

The influencer page

TabWhat it holds
OverviewA summary of the person and recent work
In progressVideos still being made
GalleryEvery picture and video. Filter by kind, search, and mark favourites
LooksFinished looks. Use it makes a look ready for videos
Get ReadyCloth, jewellery, accessories, footwear and ready looks
LocationsSaved places. Choose a place type, room and view, or upload your own
Ready to ShootA preview of a look in a place, ready to start a video from
DraftsDirections you saved with Save draft. Shown only when drafts are on for you

If you leave a video before making it, your words and frame are kept as a draft on their own. Find them in Drafts on her page, where Create draft starts a new one. A draft saved this way goes away once the video is made. Inside the video page, the folder button opens her projects.

Motion, at the top of the page, copies the moves of a trending clip or your own clip onto the person, in one of their approved looks.

Create video

OptionWhat it does
Scene boxWhat happens in the video. AI polish makes the words more cinematic and natural. The face, look, product and words stay locked. AI Polish words your idea the way a director would brief it: clear and tasteful, with nothing added or taken away.
Get ReadyThe look, then the place. If you leave the place empty, a place named in your scene words is picked for you
ActionTalk, Use and show or Trend. An action that needs a product asks for one under Product
MoodHer mood in the first frame, picked from a list
FrameThe camera shot. Auto lets the tool choose
QualityThe quality of the first frame. Each press moves to the next one. It shows only when more than one is on
MakeupEach press switches between No makeup look and Makeup look
Script and voiceThe words, the language (Hindi, English or Hinglish) and the voice. Brainstorm ideas gives ideas, Create script writes the lines
ExpressionUnder Action, from Minimal to Over the top
Body movementUnder Action: Still, Small gestures or Lively
Hand gesturesUnder Action: None, Natural, Expressive or Point at product
She speaksFor an action that moves first: On camera, lips synced or As narration, lips closed
First frameMakes the first picture, with its cost
Use my pictureUses a picture from your Library, or an upload, as the first frame
ResetGoes back to a plain talking video. Your scene words and script go
Save draftKeeps every choice under Drafts on the influencer page, if you see that tab
Make videoStarts the video once the frame is in use

If you locked the voice on the Voice tab, Create video shows it and does not let you change it.

Who can use it

Free plan: not included. Pro plan: included.

Creating an influencer and making videos with one is for the paid plans. Others see: "Creating influencers is on Pro."

What it costs

A speaking video is charged by the second, from 27 credits a second. Hand gestures make a moving take, which can cost up to 54 credits a second. The first frame and each look are charged as pictures. The test grid is free.

Each button shows the exact cost before you press it. If a video does not finish, your credits come back.

Tips

  • Write at least two sentences. Very short videos feel cut off, and the page warns you under 6 seconds of speech.
  • Keep the shot close for talking. A medium close up keeps the lips clear for sync.
  • Pick hand gestures before you press First frame, so the hands start free.
  • For real walking, use Motion. In a talking video the body moves in place.
  • Add a place name to your scene words, such as "on Marine Drive at sunset", and it is picked for you.
  • Use your own or licensed photos only, and never make a real person without their permission.

Common problems

"First, make a Look for" and the influencer's name show on the Stage. A video needs an approved look. Open Get Ready, make one, then press Use it on Looks.

"Pick a place first." Your words did not name a place. Press Get Ready and pick one.

"This action needs a product." Add a product under Action, or pick an action with no product.

"Write what she says first." The script is empty. Press Script and voice and type the words.

"Make and use the first frame first." Press First frame, then Use this, and Make video turns on.

"This video did not finish. Your credits came back." Press Make video again.

"This frame did not finish. Your credits came back." Press First frame again.

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Updated 4 Nov 2026